MAMAMA Spring/Summer 2014 collection

French label MAMAMA introduces the Spring/Summer 2014 collection with a colourful lookbook shot by photographer Antoine Harinthe.
The collection, entitled Pleasure is the Happiness of the Crazy, is marked by its strong graphical identity and comes along with new collaboration series printed across tees, crop tops and sweaters.

The extended MAMAMA family now includes several new illustrators and photographers like Japanese Hisashi Okawa, Indonesian Ryan Ady Putra, French Christophe Synak and Théo Fevez, Brazilian Miguel Soll, Belgian Tim Colmant and New Yorker Lisa Hanawalt.

Lookbook video by Loic Ougier :

Full collection at MAMAMA webstore.