The new line titled “Purple Haze” features more of the mythical and ancient imagery coupled with either purple ink or purple shirts. I really dig the introduction of color to the line. Their first offering was very one sided, with all designs being black ink on white shirts. The shirts retail for £20.00 which is roughly $30, a bit high for my taste, but really not out of line with what brands like this are selling for. My favorite design of the line would have to be Snake Dragon, to me its the most complete design, the size of the print is perfect and I love the design on the purple tee.

While I am really digging the new designs, I am not really feeling the website and in all honesty I think it takes a bit away from the designs themselves. Overall the site is a bit difficult to navigate, and the pictures of the shirts are relatively small. With some increased focus on tees themselves and maybe a brighter more inviting store, I really think this brand will shine.

Check out the new store and entire line at: www.ivoryskies.net