Wild Boy Steve-O from MTV’s Jackass has been seen touring Australia in a hooded jumper from independent Brisbane-based street wear label – DVNT Clothing. The Brisbane clothing brand is run by two brothers; both in their 20’s and started from humble beginnings. The brand has grown significantly over the past 12 months and now stocks some major retail accounts however, the duo were still in shock and awe when they stumbled across an image of international celebrity Steve-O wearing their gear!!
Steve-O is currently touring Australia for his ‘Guilty As Charged’ comedy tour. Steve-O was seen in the maroon ‘Deluxe Hoodie’ while out for dinner in Sydney with his publicist Milly Gattegno – who is also one half of DJ duo – The Faders. The pair were seen catching a bite to eat at Japanese eatery Zushi on Crown Street in Surry Hilly, Sydney.
One of the brothers, Doug Hainstock commented “It is surreal seeing such a legendary and iconic celebrity wearing our brand! Not only is it huge exposure for DVNT but we couldn’t have asked for a better celebrity to endorse our product. I can remember watching Jackass on TV in high school and to now have him touring the world in our products is absolutely incredible.”
“DVNT is all about challenging authority and embracing youth culture so it is great when someone who represents that lifestyle goes out of their way to buy our products – especially when that person is a international celebrity” added Alex Hainstock.
We have since heard that he loves the hoodie and has recently acquired himself another one. The #Steveo hashtag and his social media pages show that he is regularly out meeting with fans and that the DVNT hoodie has become a staple in his tour wardrobe.
DVNT Clothing can be bought from all good independent stores throughout Australia and various chain stores nationwide including Off Ya Tree and City Beach. They also have their own online store at www.dvnt-clothing.com.