My name’s Max, I’m a freshman in college and a few months ago I launched The Max Factory. One of my main focuses is to make sure my brand will never be one of the many faceless corporations on the internet today, this sentiment led me to use my own face as my logo.
Initially, I released a handful of cycling related t shirts. I quickly realized that I didn’t want to be limited to such a finite niche and decided that my new shirts would not be targeted to such a specific market.
I have always loved vivid, playful designs. With the new shirts I chose to use bright colors and big prints.
Beyond the shirt designs themselves I wanted to tailor an experience for the people who spend their hard earned money on my clothing. That started with the small details that I believe play a big role in a memorable t shirt, in this case, hem tags color matched to the designs and screen printed tags for maximum comfort.
As far as creating a unique experience, packaging plays a big role. I chose to have custom mailer boxes made bearing The Max Factory logo. Once you open the package, you’ll find a gift wrapped t shirt. Rather than the standard generic promotional products, I thought it would be fun to include a different surprise with every order. You may find a limited edition button with your shirt, or maybe a trading card, a lego figure, maybe a two dollar bill maybe even a twenty dollar bill. You may even find an extra t shirt included for free with your order.
I’m hoping that all of these little details will combine to create something special. Who doesn’t love surprises? Moreover, who doesn’t like presents? Although most people are going to be buying something for themselves, I still want everybody who orders a shirt to feel like they’re getting a present when it arrives.
Thanks for reading and I hope you’ll join me on this journey!