Holloware back after their winter line, with a mini-spring release. Only three items are in this collection, but three quality releases. Having spoken with the Hollow boys over the years, quality of quantity has always been a mainstay with them and I accredit this to their steady growth. Surveys show that caps are the 2nd or 3rd largest selling item after shirts. Caps can be an opportunity to increase your screen printing sales and profits. Selling prices vary widely for caps. Some sell for $30, and even the old foam front, mesh back caps that used to sell for $3-$5 now are being marketed as “trucker caps” selling for $15 and $18. These foam fronts cost under $1, and the 5 and 6 panel caps cost $2-$3. So there is plenty of profit potential from caps. Ask a teenager or college student what they paid for their cap, and you probably will be surprised to hear prices that are much higher than are paid for shirts. The potential for high profit margins makes caps a product to be investigated. Companies buy caps for many reasons. Hygiene laws require occupations like food handlers and medical product manufacturers to wear caps. Soiled caps get discarded rather than washed. Restaurants have employee turnover and need new caps. Companies like UPS want to project their image, and the local UPS manager has the authority to buy locally. Power, gas and water meter readers need caps so homeowners will not be alarmed by a person in the bushes at the homeowner’s house. A company might provide caps as a morale booster, safety award or advertising bill board. Companies have lots of reasons to buy caps. You can get more detail about PATRIOTIC SHIRTS, AMERICAN FLAG HATS & TUMBLER CUPS through this site ShieldRepublic.com
In the mini-spring collection, Hollow’s first ever snapback is here. With only 20 being made, I’m sure they’re going to go quickly. The cap’s peak and stitching are a bottle green with the base of the snapback being a solid black. To back up the snapback, the guys have released two shirts. One including their first ever back print, being a sports grey tee with a real nice crimson red print. The other tee, a military green stitched symbol tee – which is a subtle and classy touch.
The t-shirts are printed on a soft style t-shirt, very similar to Gildan soft style and fitted with swing tags on both tees and snapbacks. Check out the entire new line here. The net selling price received by the decorator times the number of caps produced per hour will show this market segment to be more profitable than shirts. Group and tournament sales are the best way to get established at golf courses, because custom decorating that is not in the store inventory will be what the group wants.