It’s no secret that Miles To Go is one of my absolute favorite indie clothing lines so I usually follow pretty closely everything that Greg and Miles To Go is up to. With that being said the latest offering from the company isn’t necessarily a new tee, but a new logo to represent the company.
Honestly as much as I love everything MTG, I was never a huge fan of their “Man on Fire” logo. While there really wasn’t anything wrong with it, I was just never a huge fan and I didn’t think it did a good job of representing the MTG brand.
The new logo however I think really hits the nail on the end, by forming something that is iconic and of course well represents the brand, which bases most of their designs of literary items. To me the logo is simple and effective but also very appealing and memorable. For a brand that really centers around poems, stories and books this logo really delivers a much clearer and better representation of the brand itself.
Although the new logo hasn’t “officially” rolled out yet, I believe we will start to see it a lot more on the Miles To Go site and possibly on some tees coming very soon!
What do you think of their new logo?