Panic Pop is a brand that on the marketing front has it going on. The brand presents itself in a very professional and polished light, with professional product shots and great webdesign. Panic Pop has even aligned themselves with upcoming bands such as A Skylit Drive, Breathe Carolina and Four Year Strong and even a pornstar! While looking through their site when putting together this article, I couldn’t help but notice the Adult 18+ option in their menu bar. Alright you got me, how could I not click this?! What sort of nonsense could lay behind these closed doors?

Well from the looks of it Panic Pop has not only aligned with bands but also pornstar Ariel Rebel! This is definitely the first time that I have seen a indie clothing line align with a pornstar and honestly she seems to really fit with their branding image! And even if she didn’t who would care!

But you really dont care about pornstars do you?! Lets’s get to what you came for, the shirts! Panic Pop’s new summer line consists of 8 new tees that vastly range in style. And when I say vastly, I mean the entire line looks as it could be from 4 or more different clothing lines. Each design in itself is pretty solid, but as a whole I really feel like they work against each other. It’s almost as if Panic Pop couldn’t decide on a style so they just went with a bit of everything.

While it’s good to have diversity in a line, it is also extremely important to build a cohesive and unified brand image.

Overall Panic Pop is doing a lot of things right, but I would love to see a more focused release in the future.

Check out the entire line at: www.panicpop.com

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