New upstarts Hype Industries have just launched their first line and we are taking a look at what this company has in store. Upon first look at BewareOfTheHype.com and the new five piece line being offered I can say I definitely wasn’t blown away at first look, but as with many things in life you can’t always judge a book by it’s cover.

After a few emails with the owner of Hype, I came to realize that Hype isn’t necessarily going for that over the top wow factor, but are concentrating more on extremely comfortable and quality shirts that can fit a wide range of tastes.

Speaking of quality, Hype has opted for their own personal custom blanks instead of using the industry standards such as American Apparel and Alstyle. Although I have not personally been able to feel the shirt, they have been described to me as a vintage feeling shirt that is extremely comfortable to wear feeling as if it has been worn for years, yet maintaining it’s integrity.

As far as the screen printing goes, Hype also stresses the fact that they have spared no expense. “Each shirt has is meticulously handled by a very trusty friend that has been doing high end work utilizing environmentally sustainable and socially responsible techniques since 2000.”

Of course when you are talking higher quality shirts and prints you are also talking prices, with these tees carrying a price tag of $25. I really do not have a problem with this price tag, but the issue that I see is that first time customers might have a hard time realizing the cost compared to quality ratio. When buying clothing online it is impossible to feel the shirt itself as well as examine the printing, so it becomes a much tougher sell.

And last but not least we have the designs themselves. While there is nothing wrong with the designs, for me they are nothing that really stands out enough to make me want to make the $25 purchase. Most of the designs are spin offs of already well know styles or logos and unfortunately at this point in the game HYPE doesn’t have the brand presence to be able to rework known styles, add their name and have them sell.

I really like certain aspects of what this company is doing such as their attention to quality, but in order to shine and sell online you need to be able to impress people with designs first.

Check out the entire line at: www.bewareofthehype.com

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