Fetty was created by glam-rocker Justin Tranter of the band Semi-Precious Weapons.
Tranter studied music at the Berklee School of Music before becoming the front man of Semi Precious Weapons and launching his jewelry line. It all started when he made the jewelry to sell as merchandise to fans
at shows. It eventually grew to the point where he was able to use the money made from the jewelry sales to fund their first album and to allow fans to download it for free.
There are various jewelry lines to Fetty, such as Fetty of Brooklyn, which showcases various designs of weapons. One of the styles is ‘Royalty’ in which the jewelry is made of materials like diamonds, and
14k gold, these pieces retail in the range of a few hundred dollars. The ‘Boutique’ line has the same designs as the ‘Royalty’ line but are a lot more price friendly at the range of $35-$50 per piece. They are gold and platinum plated. The third line is the most affordable and is called the ‘Urban’ line with the same designs, but made out of brass and nickel…and these are a steal at $10 dollars each!
I really love the Lizzie Loves necklace with the axe and cut heart. I also enjoy the fact that they cater to every different customer as far as price range goes. Most designers only work with one or two materials, and you either can afford to buy it or you can’t. Fetty allows you to be both flexible with your cash and stylish!
Along with the Fetty of Brooklyn lines, there is also a Semi Precious Weapons line and another upscale line called Fame. Fetty jewelry is sold in many stores from Barneys to Urban Outfitters and Fred Segal.
There is also no shortage of celebrities who love Fetty, everyone from Lady Gaga, Miley Cyrus, Kate Moss and Rhianna are big fans of the jewelry.
I definitely suggest checking out Fetty of Brooklyn and picking up a weapon or two!