Our Italian friends at Suck! Clothing have released their new winter line consisting of 9 new pieces!  Their new line is a definite step forward for the brand. Right off the bat there is a lot of variation in this line that the older pieces lacked. Gone are the text based tees and in their place are over-sized prints and and some pretty amazing illustration and design work. The line for the most part also feels a lot more polished and finished than their previous offerings with my favorite pieces being “Pretty Gosh Darn Awesome” and “Dont Stop Till You Get Enough“.

That all being said I would have liked to see a few things such as more “Winter type” items such as hoodies, hats, gloves, scarves, long sleeve, etc.   Although I love the variety of designs in the new line the drawback in having such great variation is that  the line appears to be a bit non cohesive.  From tee to tee there is really just a huge range of different styles in the new line, which can be viewed as a good thing, but to me when you are trying to build brand identity you can really benefit from creating a look that people associate your brand with. For example lines such as 410BC, Johnny Cupcakes, Linty Fresh and Electric Zombie have all developed identities so much so that you can recognize one of their shirts without having a brand name anywhere on the shirt.  It’s truly the brands that have that recognizable style that are the brands that take it to the next level and ultimately become very successful.

Overall I am really impressed with the new line, there are some real standout pieces and this is another step forward Suck! Clothing, I think with a little more branding and focus this company can be a huge player in the indie clothing world. Check out everything Suck!Clothing has to offer at: www.suckclothing.com

You may also like:

1. Pyknic Clothing launches delicious winter line!
2. Kill Brand Release Winter Line
3. SEIBEI Winter Release Review
4. Lowdtown Release Their New Winter Line!
5. Shrimp Sauce Winter Line