Our friends from across the pond, Ivory Skies, have just recently launched a new website and new line titled “Purple Haze”. If you are not familiar with these upstarts, Ivory Skies is a tee company that focuses heavily on creating designs around the mythical and ancient. All of their designs are one color and usually very “classic” looking. They really remind me of an early 410BC style clothing company which I dig.

The new line titled “Purple Haze” features more of the mythical and ancient imagery coupled with either purple ink or purple shirts. I really dig the introduction of color to the line. Their first offering was very one sided, with all designs being black ink on white shirts. The shirts retail for £20.00 which is roughly $30, a bit high for my taste, but really not out of line with what brands like this are selling for. My favorite design of the line would have to be Snake Dragon, to me its the most complete design, the size of the print is perfect and I love the design on the purple tee.

While I am really digging the new designs, I am not really feeling the website and in all honesty I think it takes a bit away from the designs themselves. Overall the site is a bit difficult to navigate, and the pictures of the shirts are relatively small. With some increased focus on tees themselves and maybe a brighter more inviting store, I really think this brand will shine.

Check out the new store and entire line at: www.ivoryskies.net

You may also like:

1. Make Believe Launch Their Debut Line
2. Shrimp Sauce Winter Line
3. Shrimp Sauce Release Their Best Line To Date!
4. Rockett Clothing Launches New Spring Line!
5. Fullbleed Release HUGE New Line!