A lot of tee companies throw around the words “limited-edition” a lot and in all honesty it kind of bugs of me. Lets face it, basically anything that a indie clothing startup company is going to produce is going to be “limited edition” because they are going to product X amount of garments and then usually move on to a new design for their next line. If you are going to be “limited-edition” I truly feel that you should be up front with your customer to tell them how many pieces you are making of each item as well as what number item they have purchased.

Well when it comes to 1of7 this is truly about as limited as it gets. 1of7 only produces 7 pieces of each garment they print and only 5 of the 7 are actually available for sale because one goes to the artist and 1of7 keeps one. So if there is anything I remember from economics class it would be the laws of supply and demand. Naturally with the supply being limited to only 5 shirts, demand is going to be high, pushing the price up, ala Johnny Cupcakes where usually the cheapest price for one of his tees is $35.99, well at 1of7 you are going to be looking at a $150 price tag for one of their wearable pieces of art, which is exactly how 1of7 describes their shirts. Let’s face it if you are going to be spending $150 on a shirt, the last thing you want to call it is a t-shirt!

With all that in mind, in each series one of the proceeds from an artists line gets donated to charity. For example in series 1, there were six artists, five of those artists split the proceeds between 1of7 and the sixth artist series is donated to charity. 1of7 works extremely closely with their artists not releasing the piece until it completely meets the artists standards which results in a higher quality product that everyone can be happy about.

Now if you decide to take the plunge and spend $150 on one of their shirts, you can expect it to show up in some awesome and creative packaging. Every piece is wrapped in red fabric, then tied with twine. A 1 gallon paint can with the 1of7 logo and product info is filled with the artists favorite candy as well as the debut album from John Craig and a magnet with the 1of7 logo. The also include a paint can opener to each package, because lets face it searching for a screwdriver to get to your $150 shirt is not going to be a fun time!

In conclusion, I really like the concept behind what 1of7 is putting together. Yes the price is going to be out of the range of most customers, but they are only looking to sell 5 pieces of each item. If you are really into having items that no one else has, this is definitely the clothing company for you! That being said most of series 1 is sold out, so if your looking to get your hands on one of these you better hurry!

Last minute note! If you sign up to be 1of7 (their newsletter) the 107th person to do so will win a $20 itunes giftcard! At last count they are over halfway there!

Check out the full line here: 1of7

So would you spend $150 on a t-shirt? Leave comments and feedback below!

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