WEBSITE: FINROO.com

Can you guys start out by explaining what FINROO is?

Finroo is a limited edition clothing company. Our products are all super high quality (and soft) bamboo material with organic cotton, and every product is numbered.

I see on your website that you are the first limited edition clothing company! Can you please explain this a bit?

Yes we are! We saw a lot of companies out there claiming to release limited edition products, but these guys never:

1. Say how many products were sold
2. Numbered each product

That’s why we created an entire company where everything was limited edition. Not only do we show how many are left in stock, but we number each garment so you know you’re wearing a true piece of limited edition art.

So what made you want to start FINROO and where did the name come from?
The story is I walked into a bar with a graphic T and saw someone else wearing it. I imagine this is how a girl feels when someone is wearing the same dress as them at prom. I decided no way would this ever happen again. And the birth of Finroo limited edition clothing started……

The name Finroo stands for “final round”. This is where the best of the best artists compete and where we only show you the cream of the crop. Crème de la crème

From the looks of it you guys only use white shirts, is this true?

As of right now that is true. When we started we found that artists spend so much time making so many kick ass graphics, but the companies who print them disregard this and put them on commodity standard T shirts. We decided no matter what we had to have the ABSOLUTE best feeling T shirt out there. Something you would wear to the bar and club, not to the gym. We spent the last 6 months working with over 10 factories around the world and finally built this perfect white Bamboo and organic cotton T shirt from Turkey.

We also are in the process of building an equally as sick GREY BURNOUT shirt and have experimented so the prints come out with a vintage look and feel. This should launch in the next few weeks.

What have been your biggest challenges in starting up FINROO?

The biggest challenge we have still to this today is that we didn’t want to be just another t-shirt company. We wanted to stand above the noise, swim against the tide. We wanted to sell wearable art rather than a commodity so we took a lithographic approach of numbering all of our products. Our products are in limited edition batches of 100 and each garment is numbered with its actual number in production. This is a huge logistical challenge but we felt that we owed it to our customer to spend the extra time and energy to make sure they got a real piece of art.

I love when companies donate a part of their proceeds to charity. What inspired you to do this?

These days you have too. There is so much suffering out there and a little help goes a long way. We wanted our customers to feel AWESOME when wearing our shirts and know that they are helping make the world a better place at the same time.

What can we expect from FINROO the rest of this year?

Our customers asked and we are giving it to them! Check out soon for our launch of limited edition quantities of 200, 50, and the ever-so exclusive 25.

Could you give us some of your favorite designs to date?

Yeah these are my top three favorite designs:

Thanks a lot for your time! Is there anything else you wanted to touch on before we sign off?

Yeah, if you just follow the crowd, there’s nothing special about you, and you like rough uncomfortable clothing. DON’T BUY OUR STUFF

But if you’re the opposite….caMON ova!

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